Vivo’s iQOO coming to India as a separate smartphone brand in March

Vivo iQOO Colours - Feature

Vivo’s IQOO is said to make its debut in India as a separate entity coming March this year. The sub-brand launched by Vivo last year in China in February is ready to make the competition tighter in India. It was recently when Xiaomi announced that POCO will be a separate entity in India. And with the rise of Realme from OPPO, Vivo could be believing that this could work for iQOO as well. 

Also read: Vivo iQOO launched; price, specs, and availability

Vivo iQOO Heading to India – What to expect?

Speaking more about this, 91Mobiles got this exclusive information. We also learned that India’s announcement of IQOO will also be it’s international unveil of the separate brand identity. Now that would make for an interesting announcement coming March. 

This is not the first time when Vivo was supposed to bring its sub-brand iQOO to India. But considering the developments in the market regarding Xiaomi’s decision to make POCO as a separate brand, it speaks volumes as the POCO F1 has been and still is a popular handset among Indian consumers for the specifications and price point it offers. 

Talking about the iQOO’s inventory, they only have two smartphones so far. Out of which the only one offers flagship specs, but there’s just one hiccup. It runs on Snapdragon 855, not even 855+. So, at this point, it won’t make sense for the brand to introduce that smartphone. I’m sorry, but we are not living in 2015 when OnePlus released its first flagship more than after six months of its China launch. 

Also read: Vivo iQOO Neo launched in China; price, specs, and availability

The only way it works for iQOO is to bring either a Snapdragon 865 processor-based smartphone or play a different ball game altogether in a different segment. What do you think will be the choice of them? Let us know in the comment section below.

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Vishal Toshiwal
vishal.toshiwal@u2opiamobile.com

Vishal is the Swiss-knife at Mr. Phone, he takes pride at his behind the camera skills of shooting poor portraits. He’s a creative thinker who comes up with the weirdest ideas. You can find him posting on Instagram or tweeting his thoughts on south Indian music and cinema.