Is Sony doing well by launching three boxy phones in CES 2018?

Sony Xperia XA2 Ultra

Remember Sony? I hope you do! They are one of those companies that make incredibly good smartphones but often get underrated. One would say they’re the Japanese version of LG!

It’s been a while since Sony made a splash in the market with something new in the design and aesthetics department. Sure, their square iconic footprint was the bomb back in the days of the Xperia Z2 and will never be forgotten. But after 3 years, anyone would agree when I say it’s time for a change.W

CES 2018 is going to be super fun with these amazing gadgets.

I’m talking about Sony’s irrational resistance to change. They’re coming up with 3 new devices at CES this year, which is great! Anytime a new phone comes out, I’m one of the people who love to drool over it. But here’s my gripe with Sony’s upcoming devices.

Based on leaks shared by Evan Blass recently, they look pretty much the same as every other boxy Sony phone. I’m sure there are still some Sony enthusiasts who will come after me for on this matter, but I think it’s getting old. The square slab of metal and glass, though it feels premium, doesn’t attract many buyers due to compromises in ergonomics.

Sony XA2, XA2 Ultra and L2 press renders leaked by Evan Blass


Frankly speaking, I believe that the company is an excellent phone maker. They’ve made some insane things like they were the world’s first and only company to fit a 4K display panel on a phone, the first to include (synthetic) 960 FPS slo-mo video and more! But as long as they don’t step up their phone’s “wow” factor, the Samsungs and Apples of this world will take over, as usual.

See the latest offerings by Sony here.

They could’ve at least done a 2:1 (or 18:9, as we call it) display ratio. I wish the leaks are wrong and Sony surprises us, but it’s unlikely that Evan Blass got anything wrong. I still love Sony for doing their thing. But I’m just concerned, as a fan, about their future.

Sony Xperia L2

I really don’t want them to stop their phone division as well like they did away with their laptop division. I’m still a Sony Vaio user. The thing hasn’t seen a single trip to the repair shop in 5 years. I wish these brilliant people stop being so conservative about their design language and just adapt to the changing trends. We all remember what happened to Nokia, another company that resisted change back in the day, don’t we?

What do you think? Do you agree with my take on Sony’s repetitive design? Or do you think they’re doing just fine? Drop your opinions down below and hit me up on Twitter, Facebook or Instagram. We could talk nerdy!

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I am a tech nerd and a smartphone lover. Check out my blog 'dope tech fever'. Just google it!