While Xiaomi still continues to be the reigning mid-range champion of India even though with the slightest of margins, a new statement from the Korean giant suggests it has cut most of Xiaomi’s previous lead. The firm reported it sold around 2 million units of its budget Galaxy J8 and Galaxy J6 combined in the second quarter of 2018.
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Samsung Galaxy J8 and J6: New budget champions
As to what was the exact reason for this resurgence and sales, Samsung’s Senior Vice President, Asim Warsi, had some insights. According to him, Samsung’s strategy of valuing customer feedback has paid off handsomely. He was particularly referring to two features that were newly implemented in the J series – the Chat-over-Video feature and the AMOLED Infinity Displays.
Talking more about numbers, Samsung shipped 9.9 million units in the second quarter and registered a 50 percent annual growth rate. These numbers are the best Samsung ever had since the last quarter of 2015. In comparison, Chinese rival Xiaomi also sold 9.9 million units in India in the same quarter. The best seller for Xiaomi was the Galaxy J2 Pro with 2.3 million units and the Redmi 5A for Xiaomi with 3.3 million units moved in the same time frame as per an analysis by research firm Canalys. The Galaxy J8 with a dual camera is priced at Rs 18,990 and the Galaxy J6 starts at Rs 13,990.
“Galaxy J, known for unique ‘Make for India’ innovations, has a stellar legacy, accounting for one in three smartphones sold in the country. We are confident that the new devices will help us further increase our market share in the country,” said Warsi on the occasion.