Early this month, Samsung India has announced its latest Galaxy Tab S7 FE Wi-Fi model in the country for Rs 41,999. It is the latest in its tablet lineup that came with the Snapdragon 778G SoC.
The Korean maker is one of the few prominent brands in the country to bring in a variety of tablets for different price segments — compared to the competition. While there is Apple making iPads, some of the Samsung tablets come at affordable prices. For instance, you can get a tablet for as low as Rs 11,999, which is the Galaxy Tab A7 Lite (Wi-Fi) model. This diversity in the tablet lineup has made Samsung strengthen its market share in the country.
Samsung suggests that it has gained a massive 220% year-on-year growth in the June quarter for the Indian market when it comes to its tablets. It further added that it ended the same quarter with 45% of market share; making it a consecutive successive quarter. These stats are provided according to the latest IDC Worldwide Quarterly Personal Computing Devices Tracker released.
| Read more on what Samsung has to say from the company’s official press release |
Samsung Consolidates Tablets Leadership in India with 45% Market Share in June Quarter
Samsung consolidated its tablets leadership in India, with massive 220% year-on-year growth in the June quarter. Samsung ended the June quarter with 45% volume market share, helping the company consolidate its tablets leadership for the second successive quarter, according to latest data released by IDC Worldwide Quarterly Personal Computing Devices Tracker.
The tablets category has seen renewed interest in this era of the Next Normal and Samsung has emerged as the preferred choice of consumers with its portfolio of innovative products.
Samsung’s relentless focus on consumer innovations means it is the only full-range player in the tablets business in India, with products across price spectrum. Samsung’s tablets have done extremely well across mass (less than INR 20,000), mid (INR 20K-40K) as well as premium (> INR 40K) segments.
In the mass segment (<$250), Samsung had 49%volume market share in the June quarter, according to IDC Worldwide Quarterly Personal Computing Devices Tracker. Samsung recently launched Galaxy Tab A7 Lite, one of the most affordable tablets in India. Galaxy Tab A7 Lite is crafted to inch-perfection for those who are always on the move.
In the mid-segment ($250-$550), Samsung was a clear number one in the June quarter on account of the huge success of Galaxy Tab A7. It emerged as the preferred choice of customers with its 10.4″ display and quad speaker with Dolby Atoms. Galaxy Tab S6 Lite, which comes with S-Pen in box, continues to be hero model for Samsung.
Samsung’s key offerings in the premium segment – Galaxy Tab S7, Tab S7+ and Tab S7FE – continue to do well owing to their unique proposition of Work and Play. Samsung recently launched the Wi-Fi variant of Galaxy Tab S7 FE in India. Designed for enhanced productivity, creativity and entertainment, Galaxy Tab S7 FE brings popular fan-favorite features including large 12.4” immersive display and in-box S Pen at a more accessible price point.