Watch poetry in motion as Mr Phone takes a peek behind the curtains of OPPO’s world-class factory in India on the latest episode of Superfactories
Groundbreaking technological innovations, comprehensive R&D, perpetual evolution to stay ahead of the curve, and a commitment to create and maintain a network of premium products; In the time that it took for you to read what goes into making a great smartphone, OPPO has already made THREE.
Yes, that’s the astonishing rate at which OPPO’s Noida manufacturing facility is able to marry millions of lines of code with cutting-edge hardware. Not once, not twice but three times over in a matter of ten seconds. A factory making prodigious feats like these seem commonplace is a key differentiator for the smartphone industry.
Much is made of global manufacturing marvels such as Tesla’s Gigafactory and Boeing’s Everett but OPPO has gone above and beyond with being “Vocal for Local” to champion an Indian factory that stands tall among its peers) The Superfactories show makes its way to India to take a peek behind the curtains of OPPO’s manufacturing hub in the heart of Greater Noida to showcase the complex, yet beautiful process undertaken by the smartphone giant which allows it to produce up to six million handsets in a singular peak season and cement its position atop the smartphone manufacturing industry.
While setting up a sprawling 110-acre state-of-the-art factory in the country already shows a deep commitment from OPPO to indigenous production, the numbers more than cover its back. According to a February 2021 report by analysis firm Canalys, the company witnessed an annual growth rate of over 23%, the highest in the smartphone industry. These strides can be accredited to their mindfulness to R&D that helps cater to the ever-changing, technologically-aware Indian market. As a result, OPPO is a torchbearer of the Make in India campaign despite having under a decade of activity in the nation under its belt.
That said, numbers aren’t what set OPPO apart. The team working with them, their culture and values make this massive operation akin to a ventricle pumping love and care from man into machines.
The high-tech manufacturing prowess, innovative automation and state-of-the-art equipment, has propelled OPPO to the top of one of the most demanding mobile markets in the world. Set up as a part of OPPO’s Rs 2,200 Crore investment into the country, the massive hangar-like factory employs over 10,000 professionals who work in tandem with the aforementioned mechatronics to make this factory feel like a living, breathing entity.
High precision 3D inspection machines (AOI), Electrostatic discharge precautionary clothes, Screen colour calibration equipment, Innovative camera calibration machines, Finger Print calibration and testing equipment, Antenna 5G test are among the few tech being integrated at OPPO India’s Noida manufacturing plant helps in increasing the efficiency of its workforce and product quality.
The facility is divided into four sections: Assembly, SMT, Storage, and Supply Warehouse. The devices go to the Surface Mount Technology section first, where OPPO employs a mammoth mounting machine that can hold up to 37,000 micro-components per hour to assemble PCBs. OPPO maximizes the capabilities of this beast by using unique plates that allow for 4 phones worth of PCBs to be assembled simultaneously.
Once the PCBs are cut and necessary components are mounted on the frame, they move on to the Assembly floor. This arena is the heart of the OPPO manufacturing ecosystem, comprising of 52 rows, with each consisting of 37 assembly stations and 20 test stations. At its peak, this section alone employs a whopping workforce of over 7000 professionals. These technicians assemble the handsets and individually test their precision and quality from hardware build and display panels to OPPO’s famed AI Cameras and SuperVOOC 2.0 Charging to the highest of standards set by, and expected from an industry leader in smartphone technology. These include a 35 kilo-strong hard pressure test, a -50 to 50-degree Celsius variable test and a micro-drop test wherein the device is dropped a whopping 28,000 times (yes, you read that right) over 10cms to test its durability.
These phones find residence in the factory’s monumental Storage facility that serves as a pitstop for up to 12 Lakh mobile phones before they find a home in the hands of users not just in India but across the world as they fly off the shelves online and offline by way of the Supply Warehouse.
OPPO has long been paving the way in smartphone innovation by breaking new ground with their Artificial Intelligence- integrated camera systems that light up the night and their lightning-fast VOOC charge that has juiced up 157 million phones to date in the blink of an eye.
OPPO’s prowess isn’t limited to manufacturing smartphones at a mind-numbing pace. Their software research and development team is breaking new ground too. Their newly-released innovations for Indian users are built on the Government of India’s Digilocker stack, setting off an industry trend of truly localized technological solutions.
This trend doesn’t stop here as OPPO leads the charge yet again with their commitment to making superfast 5G accessible to the Indian masses. The USD 7 Billion OPPO has reportedly earmarked for R&D only adds impetus to its existing manufacturing muscle that ensures a top-of-the-line customer experience for all OPPO users.
All this is just a glimpse of what is SUPERFACTORIES: OPPO a vision of: the brand’s efforts to cement its position synonymous with premium smartphone experiences in the country. Besides erecting a state-of-the-art facility that churns out cutting-edge hardware by the millions, OPPO is devoted to empowering Indians via the ‘Make in India’ program with over 500 service centres across the country and a 400 employee-strong R&D centre in Hyderabad that has filed over 200 patents.
In a market that is robotically fixated on numbers, OPPO has chosen to humanize technology: among the cacophony of metal and machine heard in the smartphone sphere worldwide, OPPO’s Superfactory is reminiscent of a symphony opera pouring their heart and soul into technological masterpieces that will impact lives globally. The culture of ownership, accountability, dedication and determination exhibited by OPPO’s team to give OPPO fans the most seamless and hassle-free experience is heartening and is certainly the differentiator for their continued success in India.
Focused on its brand philosophy of “Technology for Mankind, Kindness for the World”, this documentary is a beautiful insight into not only the Superfactory’s magical machinery and mechanics but the hard work, dedication, and passion of their people that breathes life into the manufacturing stronghold, serving users with the best products in the industry and thus, slowly etching OPPO’s name into the heart of India.