OPPO has partnered with MediaTek to launch the new Reno6 Series. The OPPO Reno6 is the first smartphone in India to feature the new Dimensity 900 5G processor. On the other hand, the Reno6 Pro comes with the top tier Dimensity 1200 5G processor. We got a chance to speak with Mr. Tasleem Arif, Vice President, R&D Head- OPPO India and Mr. Anuj Sidharth, Deputy Director, Marketing & Communications, MediaTek regarding the latest collaboration and what all can we expect from the new Reno6 series. We also spoke about OPPO’s vision for the beginning of 5G era in India.
Q – Let’s begin with how the brand has been performing especially in this pandemic era. What has been the audience response regarding OPPO smartphone launches during this pandemic?
2021 so far has been an amazing year for us with multiple devices launched for the India market. We witnessed a growth of 35% YoY in 1Q 21, as per International Data Corporation ’s (IDC) Quarterly Mobile Phone Tracker. We entered the year with the stunning success of Reno5 Pro 5G and continued the momentum post that. The sales in the first quarter of Reno5 Pro grew more than 100% as compared to its predecessor; mirroring the love and popularity of the Reno series. This was followed by the record-breaking sales of the OPPOF19 Pro Series which recorded sales worth over Rs 230 crore in only three days of its availability in the Indian market. Not only this, the OPPOF19 Pro+ 5G was also declared as the No 1 selling 5G smartphone in the 25k-30k category for two consecutive months in March and April by counterpoint.
With the newest generation Reno6 Series adopting the latest technology to build upon the series’ unique strengths in superior imaging capabilities and eye-catching design, we are confident that the most-awaited Reno – Reno6 Series will be a hit with consumers thanks to its fresh, next-generation experience. With Reno6 series devices, we aim at attaining leadership in the premium device category.
Q – How have your customers responded after the launches of OPPO 5G smartphones? And according to you how 5G is going to impact the future?
The response to OPPO 5G phones has been heartwarming and exciting. We have witnessed multiple milestones through the year starting with the smashing sales of the Reno5 Pro 5G. Not only this, an internal survey that we conducted with over 1800 respondents revealed 5G as a top considered feature for users looking to buy their devices. The survey also highlighted that the 5G feature is also gaining popularity among the buyers from the tier II and III cities of emerging India and was the primary reason for 57.8% of respondents to pick the Reno5 Pro device.
Globally 5G is an evolutionary technology that is speeding up the advent of digitisation with a shift across industries. The next 3-5 years are a window of Opportunity for technology firms. The era of 5G will be driven by a need to go beyond a single product, channel, or technology to industry-level technologies. Focused on our brand philosophy of “Technology for Mankind, Kindness for the World”, we are leaving no stone unturned to make our users future-ready with a better life. For the next few years, 5G will remain a key focus at OPPO India both from an R&D and product perspective. Even after launching multiple 5G products through the year we will continue to strive at popularising the technology and making it accessible to all.
On the device, 5G will be a ‘nice-to-have for most consumers as they want to remain “future-proof”. It will be important to produce 5G devices at scale and ensure that demand generated from mainstream users moving to 5G is met. We will continue to proliferate and evolve our 5G technologies to make them more affordable for the mass.
Q – After launching the OPPO Reno5 Pro 5G with Dimensity 1000+ 5G chipset, OPPO is once again partnering with MediaTek for the new Reno series. Please elaborate on your plans regarding this partnership?
MediaTek and OPPO have been associated for several years, and we share a close relationship built on trust and confidence. For years, we have been exploring a journey that is innovative yet exciting. Both brands share a strong relationship, and together we are constantly innovating to build devices that capture the user’s attention across both 4G and 5G market segments. In the recent past, OPPO has launched several smartphones in India powered by MediaTek chipsets. After the successful launch of Reno5 Pro 5G powered by Dimensity 1000+ 5G chipset, the company has now released its latest phones in Reno 6 series: the OPPO Reno6 Pro 5G and OPPO Reno6 5G. OPPO Reno6 Pro 5G uses MediaTek Dimensity 1200 processor while OPPO Reno6 5G uses MediaTek Dimensity 900 processor. Both smartphones are packed with a bouquet of technological enhancements focused on performance, connectivity, memory, camera features, and power efficiency. With the launch of the new Reno6 series powered by MediaTek’s innovative chipsets, OPPO has set another milestone for the 5G smartphones in India. The successive launches also prove the broader acceptance of MediaTek chipsets among the leading OEMs in the country.
MediaTek has been ambitiously pursuing the vision of creating incredible technologies and delivering exceptional 5G solutions to everyone. A great part of MediaTek’s success around these technologies and such fruitful collaborations with OEMs can be attributed to the extensive R&D efforts we undertake around the latest technology trends. The growing competition in the 5G devices market puts tremendous pressure on players; keeping that in mind, we develop our technology to enable the delivery of the best products with advanced features that can find acceptance among all types of audiences. Moving forward, together with OPPO, we will continue to power more such attractive launches in the near future with the ultimate goal of democratising 5G technology in India.
Q – So, we will get to witness the launch of the new Dimensity 900 processor for the first time in India with the new Reno 6. Please shed some light on the capabilities of this new processor.
Like other Dimensity chipsets from MediaTek, Dimensity 900 also focuses on delivering an incredible user experience with a 5G integrated chip, exceptional 4K HDR video recording engine, and flagship-grade noise reduction technology. Built on the latest Arm Cortex-A78 CPU cores, Dimensity 900 delivers up to 2.4GHz, capable of powering data-intensive apps and games. The chip also uses the power-efficient 6nm chip technology, enabling OEMs to design devices with extended battery life for demanding application scenarios.
With flexible memory and storage design, brands can opt for LPDDR5 or LPDDR4X memory, UFS 3.1, or UFS 2.2 storage, which gives them the choice to design devices based on the performance requirements and price points. AI-driven photo/video enhancements truly inspire the young generation who love to flaunt their creativity with their smartphone cameras. Another display enhancing technology, MediaTek MiraVision, intelligently adjusts a wide range of video stream factors, including color, brightness, contrast, sharpness, and dynamic range.
In terms of connectivity, the dual 5G SIM provides 5G-SA (standalone) that’s always ready, in addition to the access to premium VoNR call services from both connections whenever they need. With faster120Hz displays, brands can provide an exceptionally smooth user experience on their phones. The fully integrated 5G modem with MediaTek 5G UltraSave enables further power savings through smarter usage of networks and apps. MediaTek HyperEngine 3.0 is the advanced network engine that enables 5G call and data concurrency, allowing a user to keep a 5G data connection open and uninterrupted for their game while simultaneously making or accepting a VoLTE call on the second SIM.
With enhancements on each area, MediaTek Dimensity 900 is capable of making the devices worth their value.
Q – There’s another question that I wanted to ask about the Reno 6 series. What can we expect from the camera of this smartphone since a lot of focus has been put towards providing a great imaging experience?
The Reno Series is known for the rich and long legacy of mastering innovation with industry-first features, especially for camera technology. The OPPO Reno6 Series is a testament to the brand’s determination in video technology. OPPO Reno series video functions have been appreciated by users around the world, resulting in 200 million videos in a single month.
Powered by the Dimensity 900 chipset, the OPPO Reno6 empowers photo bugs and filmmakers with an exceptional 4K video recording engine and advanced noise reduction. Coupled with the 108mp camera on the OPPO Reno6 yields detailed pictures and good shots even in low light conditions.
In addition, the OPPO Reno6 series comes equipped with industry-first Bokeh flare portrait video feature. The Reno6 Series is the first smartphone to include industry-first cinematic bokeh effect for recording video on a smartphone. The bokeh effect makes people appear more vivid both at night and during the day. Using OPPO’s AI algorithms Bokeh Flare Portrait Video pinpoint real light sources in the background and create bokeh light spots with blurred depth-of-field portrait video effect, imitating professional cameras.
The device also packs in other stellar imaging and videography features, such as Focus Tracking, Colour Temperature sensor, upgraded AI Highlight video features supported by Full Dimension Fusion (FDF) Portrait Video System, and AI Pallete, amongst others. The phone also allows for real-time professional video editing whilst filming with its Soloop video editor. Reno6 Series is one device that fits all your videography needs, filling the role of director, editor, and cameraman – all in one.
Q – What can users expect from OPPO’s partnership with MediaTek for Reno6 Series?
OPPO’s partnership with MTK is a long standing one and it is built on trust and confidence. For years, OPPO has been one of MediaTek’s most important partners and together we have been exploring a journey which is innovative yet exciting. We have previously launched products across different price segments including our Reno Series and F Series in the past.
This partnership has yielded many India first devices – the most recent being the OPPO Reno5 Pro powered by Dimensity 1000+ chipset. The device was loved by all its users for its superb performance. Infact Reno5 Pro witnessed over 100% growth in first quarter of its sales, mirroring the love for the device. It helped provide the flagship experience with increased processing speed and lower power consumption. With Reno6 Series devices we together we are repeating the history. OPPO Reno6 Pro and OPPO Reno6 both will be powered by MediaTek chipsets – Dimensity 1200 and Dimensity 900 respectively. Infact, the OPPO Reno6 will be the first device in India to be powered by Dimensity 900 chipset. It is poised to guarantee an enhanced experience to its users. The chipset brings the latest Arm Cortex-A78 CPU cores to high-end 5G smartphones. With their amazing performance get snappier App response, faster FPS in games and better-connected experiences.
The OPPO Reno6 Pro is powered by the MTK Dimensity 1200 chipset – which is one of the fastest smartphone CPUs ever, leading Reno to offer high performance seamless lag-free, a smooth experience with all its product launches. Combined with the powerful 5G SoC, the all-rounder smartphone will offer 22% faster CPU performance, allowing you to multi-task like a pro, like never before. In fact, the octa-core Dimensity 1200 features one of the fastest smartphone CPUs ever.
Q – We have already talked about how 5G will impact the future in India. What is OPPO’s vision for the same?
5G is the revolutionary technology that is speeding up the advent of digitisation with a shift across industries. We want to be a part of this important revolution and relentlessly work to present innovative technologies for mankind. Innovating advanced 5G technology is a key focus area for us. Aligned with this strategy and our move to make our users future-ready both our upcoming Reno devices are 5G enabled. Reno6 Series a true 5G smartphone with Reno6 Pro supporting 11 5G bands and Reno6 supporting 13 5G bands. Equipped with MediaTek 5G UltraSave power-saving enhancements, the Reno6 Series devices have been designed with the most power-efficient and fully integrated 5G modems that empower users with incredible 5G experiences. Our India R&D team has worked relentlessly on validating Reno6 Series 5G devices as per the operator needs including performing interoperability and compliance tests.