OnePlus 5T is the hot new topic on the internet right now, and it might be one of the last prominent flagships to be launched in 2017. If you didn’t know, OnePlus is all set to launch the 5T on November 16, in New York. Check out the link below to know more about the launch and Indian availability.
OnePlus has been teasing the 5T quite extensively on various social media platforms. Also, we had a ton of leaks regarding the handset which already gave a clear picture of what OnePlus is planning to bring on November 16th. But still, there is a lot of confusion regarding the pricing, and price, of course, is a serious factor especially for a company like OnePlus.
Earlier this week we saw reports claiming that OnePlus 5T would cost the same as OnePlus 5. That is kind of contradicted by Pete Lau, the CEO of OnePlus, in his tweet stating – “Cost of smartphone components is rising, but phones are also getting better. OnePlus users will appreciate what’s coming”. Now, these words in my opinion clearly hint a price hike. But, can we blame OnePlus for that?
Not really. One of my favorite things with regards to OnePlus as a company is their pricing strategy. I didn’t mean the price hikes, but the consistency.
OnePlus devices stay at the same price even after the next phone comes out which actually leaves a very good impression among its users and they won’t feel disappointed or regrets the purchase at any point of time. That is something even big companies like LG fails to implement.
Take a look at LG G6, it was launched at a price of Rs. 52,000 in India. After a month or so, they started reducing the price with some offers and look at the pricing now, LG G6 is sold for around Rs.37,000 or you can get it as low as Rs.32,000 in some retail stores. You might be thinking “Well, lower prices are always a good thing. Right?” – Yes, they are always a good thing, but why didn’t LG launch the device at a lower price itself?
In that aspect, even new companies like Essential owe points. When they reduced the price of PH-1 considerably by $200, they reimbursed their old customers with a Friends and Family coupon worth $200.
But nobody is perfect, OnePlus manages to disappoint their customers by launching two flagships a year, leaving them at a confusion whether to upgrade or not. That being said, OnePlus 5 users shouldn’t feel left behind, as you still have a great device in your hand and if OnePlus follows what they did with OnePlus 3 in terms of software updates, you’ll be safe, at least until the OnePlus 6 comes out (maybe even beyond that). In case if you are wondering what OnePlus did with the 3, they treat the OnePlus 3 with same software updates as the 3T, that too at the same time.
In my opinion, OnePlus could have skipped the 5T altogether and concentrated more on the upcoming OnePlus 6. Here is an article about the relevance of OnePlus 5T in 2017.
Now, the biggest question is: What would be the price of OnePlus 5T?
I think the 64GB variant of OnePlus 5T would be costing anywhere between Rs.34,999 to Rs.36,999 and the 128GB variant would be priced around Rs.39,999. These are just my speculations based on OnePlus’s track record, so they might be wrong. To know the exact pricing there is no other way but to wait until OnePlus announce the handset in India.
It is evident from their pricing strategy that OnePlus is moving away from mid-range category to the premium category. But the premium category itself is moving upwards in terms of pricing. The iPhone X and Samsung Galaxy Note 8 are priced close to $1000. Even the Pixel 2 and Pixel 2 XL cost a fortune in India.
As a whole, the prices of smartphones are increasing year after year and most likely the trend will continue. From a value perspective, OnePlus is still unbeatable, but they will soon reach the saturation point where OnePlus devices will be priced right next to some flagships from major companies – not the highest end ones like iPhone X or Galaxy Note 8, but those like the Pixel 2 or iPhone 8.
Meanwhile, I hope more companies like OnePlus arise in the smartphone realm which could shake the industry with their pricing and value.
Do you think OnePlus is matured enough to move into the premium space? Would you pick a OnePlus smartphone if it is priced similarly to an iPhone or a Pixel? If you are a OnePlus 5 user, are you disappointed with OnePlus launching the 5T and what is your expected pricing for the OnePlus 5T? Let us know your thoughts in the comments below.
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