Fitbit steps up and extends the free trial for its premium service to 90 days amidst Coronavirus concerns

Fitbit, one of the biggest names in the wearable industry has announced that it will be extending the one-week trial for its premium service to 90 days. The decision comes as a response to COVID-19 or Coronavirus, as more and more companies step up in these trying times. 

The premium subscription offers a wealth of features to Fitbit users, including personalized health insights, health guidance, advanced sleep tools, customized programs, and 150+ workouts from fitness brands like barre3, Daily Burn, POPSUGAR, and Yoga Studio by Gaiam. Furthermore, buyers who don’t own a Fitbit can download the company’s Fitbit Coach app from the Play Store or the App Store. The coach app allows users to stream fitness-related videos to their phones or computers. Usually, the coach app requires users to have a Fitbit Premium account, however, in the light of recent events, the company has pledged free access for three months to help users across the world get fit at their homes. 

Fitbit app

In a blog statement, James Park, Fitbit CEO added “Given the current circumstances, we know how hard it is to focus on your health and wellness. But staying active, eating nutritious foods, sleeping well, and managing stress are critical to boosting your immunity and your mood. To help support you, we’re offering 40 new pieces of Premium content free in the Fitbit app.”

The company is also offering research and academic institutions secure and privacy-aware access to its datasheet, which per the brand, has helped the healthcare community respond faster to outbreaks. The CEO further added, “For enterprise customers, we are making certain enterprise features, like corporate challenges, available at no cost, so they can help their employees take care of themselves.”

Fitbit coach

In an attempt to curb the Coronavirus pandemic, many countries have mandated a lockdown. In such a scenario, a lot of brands have stepped up to offer their premium services for free. We at MrPhone have compiled a list of essential apps as well, which could come in handy if you’re trying to get things done from your home. As always, stay tuned to our blog for more information on everything tech. 


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