It’s been more than a month since we saw OnePlus introduce their new phones; OnePlus 8 and OnePlus 8 Pro. While the handsets have already gone on a special sale, exclusively for its Red Cable Club members. It’ll go on sale for public On May 29 on Amazon India. It’s not an exciting time we are living in, but with all hope and efforts together, we shall see the light soon.
Pete Lau, CEO of OnePlus, is looking to get back to making more affordable phones while also expanding into new product categories. In an exclusive interview given to the Fast Company, the Founder shares some alluring thoughts and ideas behind what tickles at OnePlus.
Could we see OnePlus Z anytime soon?
Well, he didn’t mention anything about OnePlus Z. But if revealing about the existence of a new strategic announcement (starting with India) is any hint, we shall expect a lower-priced device announcement soon. The final goal seems to be bringing lower price tags on its devices, and spin them into an ecosystem.
While its OnePlus 8 series pricing is not as cheap as the predecessor in the United States. But it is relatively cheaper in India. Of course, this argument doesn’t stand for the fact that OnePlus is making their phones expensive as they introduce new models every year. Including the fact that they refresh specs in less than six months with their “T” versions.
On the one hand the premium push has given it a place among the incumbent players like Apple and Samsung. But the report acknowledges that OnePlus may have alienated the brand’s original fans and thus a return to its roots is called for.
“What we’re seeing is that with current products, there’s still a demand from a large consumer base for a more suitable price that enables more consumers to be able to access OnePlus products,” Lau says. “That’s a really important insight, and it’s something that we’re taking into very serious consideration.”
Unfortunately, there’s no mention of OnePlus Z in the report. For those who live in rumour realm, it looks like they are not getting out of it anytime soon. #NoConfirmation
Expanding OnePlus Ecosystem
“We indeed have come from background and roots as a hardware company, but from what we see looking forward, building an ecosystem is a forward trend,” Lau says.
Okay, remember this; bringing back cheaper phones could be OnePlus’s deceptive grandeur. It’s not so much a bad thing, as it is a good thing for its loyal consumer base. Soon, there will be a proper ecosystem in place, and products so far announced (smart TV, wireless neckband, and wireless charger) could be just a handful of what is ahead for OnePlus.
This all sounds quite exciting. Because quite frankly, not even Google has successfully invaded the households of smart IoT products consumers. Apart from Apple, Xiaomi could be a great example of this, but the brand hasn’t much penetrated the identities of its IoT products outside china.
Right from the start, OnePlus has been all about that seamless software experience. “Android’s able to bring it from zero to one, but it’s the one to 10 that you really have to put a lot of work into yourself.” Says Lau. I believe OnePlus could achieve that dream of an ecosystem for its consumers. What do you guys think? Comment down below. We would love to hear.