ASUS plans on ending the ZenFone lineup to focus on eSports with ROG

Asus Zenfone Max M2 (1)

The ASUS ZenFone series has played a major role in bringing the company back to in the Indian market. However, if recent reports are to be believed, the Taiwan company might already have plans to end it. And instead, focus on the premium ROG brand.

Also read: PSA: Don’t try to charge your ASUS ROG Phone with itself

To focus on eSports mobile gaming market

ASUS recently had a board of directors meeting, discussing on their plans for the next year. A notion carried forward in those is the fact that the company will be changing its mobile phone strategy. As per the new strategy, ASUS is planning to focus more on the high-end premium flagship market. Especially the one that specifically caters to mobile gamers. This comes thanks to the exceptionally great reviews that the ASUS ROG Phone has received since its launch. The device is one of the best smartphones for mobile gaming. The company now plans to expand on that front and introduce more smartphones in the same lineup.

ZenFone series to be the casualty

Asus Zenfone Max Pro M2

The meeting further went on to state that the company will eventually be ending the value for money ZenFone lineup. This is quite strange since it is the ZenFone lineup that has actually brought the company back into the limelight. In fact, it was the ASUS ZenFone lineup that managed to shake Xiaomi off its throne in the budget market. However, that’s not the case everywhere. The meeting stated that the company is having a hard time facing Chinese brands like Xiaomi, Oppo, and Vivo. 

Take this with a pinch of salt

So, does this spell the end of the ZenFone lineup? Maybe, maybe not. You see, while the meeting did take place and ASUS does have plans to focus on the eSports mobile gaming platform, the ZenFone lineup could still continue to exist. The year 2019 is going to be crucial for them, and reports suggest that there is already another ZenFone device to be released in early 2019. Well, what do you think? Will the ZenFone lineup survive or be crushed by the ROG Phone lineup? Let us know in the comments below.


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Varun Mirchandani

Varun is your go-to guy for everything related to technology. Someone with a keen interest in the Android world, he installs a new custom ROM every week and is always living on the bleeding edge of technology. When not writing for Mr. Phone, you can find him gaming on his beastly gaming rig which is also his prized possession.