While China’s smartphone market shrunk in terms of sales for the first time in 2017, India’s smartphone segment continues to grow in strength each year. A new report by Counterpoint Research has stated today that India’s high-end smartphone market grew up to 20 percent by volume in 2017 compared to the previous year.
In terms of volume, the growth was even more impressive at 28 percent. The high-end smartphone segment is dominated by three brands namely, Apple, OnePlus, and Samsung. Together these three brands take up a lion’s share of 94 percent in the high-end smartphone segment.
According to the report, Apple spearheaded the segment with a 47 percent share in the last quarter of 2017. That was in large part thanks to the Apple iPhone X and the iPhone 7. Even in terms of yearly performance, Apple had a healthy 38 percent share in the same segment, the report stated. “However, demand for iPhone 8 remained soft and, as a result, the overall Apple shipments in the premium segment declined 31 percent YoY,” wrote Tarun Pathak, Associate Director, Counterpoint Research.
OnePlus took the second spot in the premium segment that starts with devices priced Rs 30,000 and above. The four-year old brand in India clocked an impressive growth of 343 percent, becoming the most rapidly expanding brand in the segment.
Compared to Apple, OnePlus reserved for itself a 25 percent share in the fourth quarter of 2017. Moreover, it managed to occupy a respectable 19 percent share for the complete year.
The third slot was finally taken by Samsung as the South Korean brand usurped 18 percent share in the December 2017 quarter.
The research forecasted the robust growth to continue at 20 percent, both in terms of volume and value, the report concluded.