10.or E. A worthy contender?

10.or E

Xiaomi has been dominating the sub INR 10,000 range of smartphones for a long time with their popular Redmi series. Recently, we saw a number of new companies (Infinix, Kult to name a few) entering the budget smartphone market. 10.or (pronounced as Tenor) is the latest addition to the bunch and probably the one which deserves to be looked at. They launched their first smartphone 10.or E as an Amazon exclusive in India and it was supposed to go on sale from 14th September however, the launch has been postponed.

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Specification wise 10.or E comes with a 5.5 inch full HD display with a 2.5D Gorilla Glass 3 on top and is powered by a Snapdragon 430 octa-core processor and comes with an option of 2/3 GB RAM, 16/32GB of internal memory with a dedicated SD card slot. 10.or E captures photos with a 13MP f/2.0 rear-facing camera with an LED flash, a 5MP front-facing camera and a rear mounted fingerprint scanner. It also has a dual SIM support (VoLTE enabled) and is powered by a 4000 mAh battery (click here for detailed specs). It is available in two colors – Black and Gold, and the devices are priced at INR 7,999 for 2GB RAM/16GB ROM variant and INR 8,999 for 3GB RAM /32GB ROM variant.

The question is, would “10.or E” be able to give the popular “Redmi 4” a run for its money? The answer is “Yes”, at least on paper the 10.or E is a worthy competitor for Redmi 4. If you are in the hunt for a smartphone strictly under INR 10,000, here is why you should/shouldn’t consider 10.or E over Redmi 4.


  • No Flash sales:  If you are tired trying your luck in Xiaomi flash sales, you should take a look at the 10.or E.
  • Stock Android:  If you’ve been dying to get the taste of the stock flavor of Android at this price range, 10.or E comes with Android 7.1.2 Nougat and has promised an update to 8.0 Oreo (Expect 1 or 2 bloatware from Amazon).
  • Display:  a 5.5 inch 1080p IPS display is better than a 5-inch 720p display of Redmi 4. It’ll really improve multimedia and gaming experience at this price.
  • Screen protection:  10.or has clearly mentioned that the screen is protected by Gorilla Glass 3, whereas, Xiaomi hasn’t provided any information on the type of protection they’ve used for the display.
  • Dedicated SD card slot: 10.or E offers dedicated SD card slot for cards up to 128 GB, while the Redmi 4 comes with a hybrid slot.


  • Price: The lower variant of 10.or E (2/16GB variant at INR 7,999) is priced higher than the lower variant of Redmi 4 (2/16GB variant at INR 6,999).
  • Processor: 10.or E runs on Snapdragon 430 and Redmi 4 runs on Snapdragon 435. There wouldn’t be any notable difference in performance, but if that’s something bothering you, then yeah you should note this!!
  • Build: Xiaomi Redmi 4 has a metallic back panel and looks quite premium while 10.or chose a polycarbonate back panel for its mobile which looks decent.
  • After-sales Service: Xiaomi has been on the Indian market for more than three years. They definitely have more reach than 10.or.
  • MIUI: If you are so excited about features like second space and dual apps that MIUI provides, Redmi 4 is the way to go.

   Apart from the above-mentioned differences, they must offer similar battery life and camera performance (based on the specs). 10.or E seems to be a compelling option, what do you think about it. Let us know in the comments below.

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Engineering student on paper, tech enthusiast by heart. Budding writer